Margaret Gilmour | Writer
 
 
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Services

storytelling with Purpose.

Editorial + Content Marketing for Small Buisnesses 

 

Editorial + features writer

I am a deadline-oriented writer, and I love a good story. Let me tell yours. 

What I do best: I’ll take a complex topic and distill its message for your readers to create story-driven content that gets read and shared.

For over 26 years I have contributed numerous feature pieces for websites and print magazines for regional and trade publications including B MagazineMother Earth LivingThis Old House Magazine, Philadelphia Magazine, Philadelphia Home, Wine and Spirits Quarterly, Winterthur Magazine and more. 

Content Marketing

AT THE HEART OF ALL QUALITY CONTENT IS A MOBILIZING STORY. As a content creator/developer, I stay current on the latest trends in content marketing to assist start-ups and small companies define, identify and engage with their target audience by creating and distributing quality content that attracts new customers and builds relationships. 

My goal is to write original and relevant stories that are both practical and compelling. Stories that stick. I do this by positioning your brand as the expert in your field, connecting your goals with your product or service, and building trust that drives action.

How?

Through blogs and email campaigns that add value to your brand by illustrating through stories how you, the influencer, are willing to draw upon your experience and connections and become an important resource for your customers. The more you share, the more trust you build.

With my design and layout experience I produce visually appealing and relevant e-newsletters written and created to inform, entice and promote click-thru.

AVOIDING CONFLICTS OF INTEREST: I NEVER pitch stories for print or online about a client, friend or person/organization in which I have a relationship.  At times, someone I write about will contact me after their story is published to assist them with content marketing. At this point, if they become a client, they understand I can no longer pitch their story to the media. 

websites

I write engaging copy boosting your visibility with brief and active content directing readers to read all, and click on.  

 

Margaret is an inspiration and a joy to work with. She keeps me on track, focused and organized.
— Helena van Vliet, Architect, LLC, Biophilic Architecture, Consulting, Teaching

Ghost writing

I love ghost writing: It’s all about you. I’ll write your blog, your book or your essay, and craft it by capturing your voice and style. In fact, I’ve had clients tell me I was dead on when assuming their personality in writing.

custom Imagery

In addition to writing, I play with photography. Why is this important to you? Because I can write your story, or take on that assignment, and include creative images so you don’t have to worry about corralling your own.  All the photos (and banners) you see on this website are my own.

Margaret brings a fresh and energetic perspective to our online marketing and communications. Always willing to try a new approach and help us position our company in the best light. Very thorough and always gets the project done when needed.
— Brian Havertine, Co-Owner, Trail Creek Outfitters
 
 
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ESSAYS

 
 

My Son Is In Special Education And I Want Him To Be Challenged

7/11/2017

NPR.com commentary: I see my son's potential and wonder why he isn't held to higher education standards at school despite his learning differences.

FOR A CHILD WITH A LEARNING DISABILITY, THERE’S SUCH A THING AS TOO MUCH HELP

6/2015

New York Times essay about understanding your child's needs and becoming their advocate.

 

'MY FRIEND HAS A SON WHO IS AUTISTIC'

3/2015

New York Times essay on responding to personal questions from strangers.  

 
 
 
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BIO

I am a professional, freelance writer with over 26 years of experience in the publishing industry including 4+ years as editor of a regional quarterly print magazine, 2+ years as co-creator/editor of a hyper-local weblog, and 14+ years writing for online publications. 

Most of all, I am a storyteller. A journalist who knows what questions to ask to produce original quotes and content, and who can take a complex concept and distill its message into a conversational narrative for mainstream readers.

I love researching, exploring topics to unearth all angles and facts. As a writer and an observer, I know the importance of listening to capture that original story. Often, when interviewing sources for feature-length pieces, I have been told in the middle of a conversation, “I can’t believe I just told you that!”

My niche and passion is writing about: 

• all-natural + eco-friendly lifestyles and product

• profiling people making a difference in the world

• education and learning styles

I have also written about the food movement and travel. As a parent advocate, I recently began covering special education/kids with exceptional needs, and the power of knowing you can succeed no matter what your obstacle. 

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I am mom to two boys: one 14-year-old who reminds me to live in the moment, and one who anchored my life 26-year-old years ago. When I am not writing you can find me digging in my garden, hiding out with a book, finding a mountain to hike or an excuse to go for a run. I love to eat fresh, in-season produce and sip craft beer with friends and family. I live in Southeastern, Pa with my husband (who is is an amazing good cook), and my younger son.

When time permits, I craft essays. Like most writers, stacks of unfinished pieces hover in a file on my computer. 

I believe in simple, all-natural + hand-crafted, underscoring quality goods created by big thinkers driving change and dedicated to giving back. I am committed to supporting organizations that make our world a better place.

That's why I chose to I specialize in profiling companies (or individuals) dedicated to the environment and fueled with a passion for giving back to the community

Conscious consumerism is a mindful approach to spending that can make a difference in someone else’s life. Your support, like it or not, comes by way of how you give out your hard-earned money, so why not make it count? 

Have fun. Respect the planet.

 
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Portfolio

A portrait of projects + assignments completed over the years.

For DETAILED CLIPS please see my Contently portfolio.

 

 
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CONTACT

 

I’d love to work with you. Please contact me at gilmourm (at) verizon.net or 484 778 4528. Filling out the form below works too.

Thanks for stopping by.